Embedded Files
Role
Role
Product Manager/UX Researcher/ Designer
Problem
Problem
Nguyen's Pho is a traditional Vietnamese restaurant that does not have a website or online ordering service available on any platforms. This makes it difficult for customers to place orders for pick-up or delivery, and the restaurant is missing out on potential sales.
Goals
Goals
Design an ordering app for Nguyen's Pho to allow customers to place online orders for pick-up or delivery.
Provide an easy-to-use platform for customers to browse the menu and place orders.
Increase sales for Nguyen's Pho by attracting and retaining more customers through the convenience of online ordering.
Approaches
Approaches
Key metrics to keep monitoring/optimizing post launch:
Conversion rate: This measures the percentage of website visitors or app users who end up placing an order. A high conversion rate would indicate that the app is user-friendly and effective in guiding customers towards making a purchase.
Customer retention rate: This measures the percentage of customers who return to the app and place multiple orders. A high customer retention rate would indicate that the app is meeting customer needs and providing a positive experience.
Average order value: This measures the average amount spent by customers per order. Increasing the average order value would indicate that customers are taking advantage of the app's convenience and making larger orders.
Customer satisfaction: This can be measured through customer surveys or ratings, and indicates how satisfied customers are with the app's features and functionality.
Sales revenue: This measures the total amount of revenue generated through the app, and is a key indicator of the app's success in driving sales and increasing the restaurant's overall revenue
Persona
Persona
Wireframe
Wireframe
Mockup
Mockup
Next steps
Next steps
Integrate with popular food delivery platforms to expand the restaurant's reach and attract new customers.
Market the app through social media, influencers, targeted online ads, and special promotions
Offer a promotion for customers who download and use the app, such as a discount on their first order or a free item with their purchase
Use data analytics to track customer behavior and preferences, and adjust promotions and marketing strategies accordingly
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