Embedded Files
My role
My role
Product owner/UX designer
Problem
Problem
Many dog owners struggle to find a reliable dog food subscription service that delivers fresh, customized, and clean labeled dog food to their doorstep, with a flexible and precise tracking system.
Goals
Goals
Develop a dog food subscription service that delivers fresh, customized, and clean labeled dog food to customers' doorsteps.
Create a flexible and precise tracking system to ensure the timely delivery of the dog food.
Develop a user-friendly platform to make the subscription process easy and efficient.
Approaches
Approaches
Persona
Persona
Customer Journey
Customer Journey
Mockups
Mockups
Data-driven Strategy
Data-driven Strategy
To-do
Success Metrics
Acquire new customers
Cost per Acquisition (CPA)
Improve engagement
Daily Active Users (DAU)
Monthly Active Users (MAU)
Average Session Length (ASL)
Convert to sales
Average Conversion Rate (ACR)
Average Order Value (AOV)
Retain loyal customers
Customer Satisfaction Score (CSS)
Customer Lifetime Value (CLV)
Churn Rate
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